All Events

Crisis Management for SMEs: Digital Solutions

PLEASE NOTE THIS EVENT
HAS NOW PASSED

Digital Roundtable
Sponsor
In cooperation with
Views 294

Crisis Management for SMEs: Digital Solutions

In this digital roundtable, TBY unites experts to share strategies that SMEs can integrate into their digital transformation to prepare their business models for the challenges of the market. According to INEGI, SMEs represent approximately 52% of Mexico's GDP and create 72% of the country's formal employment. Over 4 million companies in Mexico are considered SMEs, and of these, 95.4% are micro-enterprises. Taking into consideration the role these players have within the Mexican economy, assuring that SMEs have access to the tools and information they need to thrive goes hand in hand with assuring the wellbeing of the country.


VENUE

powered by Zoom


CONTACT US Şölen Cenberoğlu
Event Manager
The Business Year

Contact Me
BECOME A SPONSOR

By sponsoring our events you are able to best participate in the discussions that matter to you, as well as gain unique networking opportunities

Learn More

Don't miss an event!

Join our event mailing list

Héctor Nava Cortinas
Héctor Nava Cortinas
CEO
Totalplay Empresarial

Héctor Nava Cortinas has more than 20 years of experience in the telecommunications industry. He previously worked for Nokia (formerly Alcatel-Lucent) and oversaw several senior management positions including managing director in Mexico, and director of regional sales and GM, Caribbean and Central America. He has a degree in communications and electronics engineering and an MBA from Phoenix University.

María Ariza
María Ariza
CEO
Bolsa Institucional de Valores (BIVA)

María Ariza serves as CEO at Bolsa Institucional de Valores (BIVA). Prior to joining BIVA, she was active in the private equity sector, holding positions such as CEO of the Mexican Private Equity and Venture Capital Association (AMEXCAP); Partner at Ictus Capital; and associate at the NAFTA Fund LLC. Previously, she launched and managed Facial Design, a company that produces and commercializes beauty products for segment C; headed the PMO at Grupo Impulso Empresarial; and served as strategic planning manager at the Asia Pacific Economic Corporation Organizing Committee. She also has a master's degree in business management with a concentration in finance from Harvard and is an industrial engineer from Universidad Iberoamericana.

Pilar Mercado
Pilar Mercado
Sales Director
Google Cloud

Pilar Mercado is a senior executive with over 25 years of experience executing IT transformation projects. Currently, she is in charge of the financial industry projects for Google Cloud Mexico. Her passion is to help companies envision the future through the ideation of new, innovative, and disruptive user-centric experiences taking into consideration people, processes, and leveraging technologies such as Cloud, AI, eCommerce, IoT, and Social CRM.

Alejandra Gómez
Moderator: Alejandra Gómez
Country Director Mexico
The Business Year

Alejandra Gómez is an internationalist with a background in business analysis and publishing for both print and digital media. As Country Director in Mexico for The Business Year, a media platform based in London that promotes investment in emerging markets, she regularly interviews high-level executives and public-sector authorities. In 2017, she was selected to join the Emerging Leaders Fellowship as one of 20 international world change agents that participated in the San Francisco Program and was given the Zonta International Young Women in Public Affairs Award in 2011. She studied a double major in international relations and business administration and is currently a CFA candidate.

BACK

Thursday, August 27

Morning

11:00 AM TO
11:05 AM

Welcome Remarks

Alejandra Gómez
Moderator: Alejandra Gómez
Country Director Mexico, The Business Year
Alejandra Gómez
Alejandra Gómez
Country Director Mexico
The Business Year

Alejandra Gómez is an internationalist with a background in business analysis and publishing for both print and digital media. As Country Director in Mexico for The Business Year, a media platform based in London that promotes investment in emerging markets, she regularly interviews high-level executives and public-sector authorities. In 2017, she was selected to join the Emerging Leaders Fellowship as one of 20 international world change agents that participated in the San Francisco Program and was given the Zonta International Young Women in Public Affairs Award in 2011. She studied a double major in international relations and business administration and is currently a CFA candidate.

11:05 AM TO
11:45 AM

Open Discussion

Héctor Nava Cortinas
Héctor Nava Cortinas
CEO, Totalplay Empresarial
Héctor Nava Cortinas
Héctor Nava Cortinas
CEO
Totalplay Empresarial

Héctor Nava Cortinas has more than 20 years of experience in the telecommunications industry. He previously worked for Nokia (formerly Alcatel-Lucent) and oversaw several senior management positions including managing director in Mexico, and director of regional sales and GM, Caribbean and Central America. He has a degree in communications and electronics engineering and an MBA from Phoenix University.

María Ariza
María Ariza
CEO, Bolsa Institucional de Valores (BIVA)
María Ariza
María Ariza
CEO
Bolsa Institucional de Valores (BIVA)

María Ariza serves as CEO at Bolsa Institucional de Valores (BIVA). Prior to joining BIVA, she was active in the private equity sector, holding positions such as CEO of the Mexican Private Equity and Venture Capital Association (AMEXCAP); Partner at Ictus Capital; and associate at the NAFTA Fund LLC. Previously, she launched and managed Facial Design, a company that produces and commercializes beauty products for segment C; headed the PMO at Grupo Impulso Empresarial; and served as strategic planning manager at the Asia Pacific Economic Corporation Organizing Committee. She also has a master's degree in business management with a concentration in finance from Harvard and is an industrial engineer from Universidad Iberoamericana.

Pilar Mercado
Pilar Mercado
Sales Director, Google Cloud
Pilar Mercado
Pilar Mercado
Sales Director
Google Cloud

Pilar Mercado is a senior executive with over 25 years of experience executing IT transformation projects. Currently, she is in charge of the financial industry projects for Google Cloud Mexico. Her passion is to help companies envision the future through the ideation of new, innovative, and disruptive user-centric experiences taking into consideration people, processes, and leveraging technologies such as Cloud, AI, eCommerce, IoT, and Social CRM.

11:45 AM TO
11:55 AM

Q&A Section

11:55 AM TO
12:00 PM

Closing Remarks

BACK

Sponsor

In cooperation with

BACK

venue