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Digital Transformation During and After COVID-19

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Digital Roundtable
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The breakout of the COVID-19 virus has forced the public and private sectors to embrace digitalization in record-time. Several start-ups, backed by Oman Technology Fund, have tripled their valuations in less than a month. Universities transferred their regular academic environment to a virtual setting in less than 48 hours. E-Commerce has dragged traditional retail into a harsh reality. How many of these changes will outlive the pandemic? How should the Sultanate's business environment position itself to embrace a digital transformation? Technological challenges are redefining the business and social environment permanently, calling the public and private sector to make impactful choices to survive the new digital era.


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Auf Al Bulushi
Auf Al Bulushi
General Manager Corporate Strategy
Oman Broadband Company

Auf Al Bulushi is a young leader with a strategic view and high capability to lead. He has a degree in computer science from Sultan Qaboos University and an MBA from the Business School of the University of Strathclyde, Scotland, UK. He began his career with Omante, four years later joining Nawras (Ooredoo), serving in several roles until he became the wholesale and interconnection manager. In early 2013 he joined Haya Water as commercial manager for the fiber otic infrastructure project. Later in 2014 the scope of the project was enlarged to cover the whole of Oman and the project transitioned into the creation of Oman Broadband Company.

​Claudia Vergueiro Massei
​Claudia Vergueiro Massei
CEO
Siemens Oman

Claudia Vergueiro Massei is the CEO of Siemens Oman. She assumed this role after working with Siemens in Germany, Denmark, and China. She began her career in strategy consulting, working in France, Morocco, South Africa, and her native Brazil. She later co-founded edtech firm Eduqo. She was nominated one of the most powerful businesswomen in the region by Forbes Middle East in 2020. She has an aeronautical engineering degree from Instituto Tecnologico de Aeronautica and an MBA from the Wharton School.

Abdullah Al Balushi
Dr. Abdullah Al Balushi
President
Ericsson Oman

Dr. Abdullah Al Balushi has more than 25 years of experience in the telecoms sector. He began his career with Omantel and moved to Siemens in 1996, where he handled mobile telecommunications services. He worked in several roles in the mobile network division at Siemens and Nokia Siemens Networks in Oman, the UAE, and Germany. He moved to Ericsson in 2008. Since then, he has worked in many roles at Ericsson Oman. In 2010, he became Country Manager Ericsson Oman. Al Balushi holds a doctorate in business administration from the International School of Management (ISM) in Paris, an MBA from Strathclyde University, and graduated as an aviation engineer from Civil Aviation College.

Elena Barreiro Perez
Elena Barreiro Perez
Country Director Oman
The Business Year

Elena Barreiro Perez has been the Country Director for The Business Year in Oman for three years. She has over 10 years of experience in communications, marketing, and business development for both corporations and media companies. She graduated from ESIC Business School with a master's degree in international business. Whilst in the field, she has established relationships with business leaders and led countless high-profile presentations and interviews with executives, ministers, investors, and other politicians around the world. She has successfully managed projects in France, the Dominican Republic, the UAE, Lebanon, and Oman.

Gabriele De Leva
Moderator: Gabriele De Leva
Country Editor Oman
The Business Year

Gabriele De Leva is the Country Editor for The Business Year: Oman 2020. In his capacity as Country Editor, he focuses on countries' economic growth plans, investment strategies, company profiles, and regional and global integration policies. Before his current experience in the Sultanate, Gabriele successfully completed projects in Saudi Arabia, the UAE, Ghana, and Nigeria, merging his interests for political, strategic, and financial risk, developed working for a Swiss conflict-resolution firm and US insurance brokerage company. A graduate of Georgetown University's School of Foreign Service, he holds a double major in international security and diplomatic studies with a GPA of 3.91. In 2013 he was awarded a special mention by the President of the Republic of Italy for his academic achievements.

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