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The Journey from SME to Public Listing

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1-on-1 with Samia Bouazza, CEO & Managing Director of Multiply Group

Few could have anticipated the seismic impact the pandemic would have had on the nature of work. Within a matter of weeks, across the globe the ways in which we thought about labour changed. In Abu Dhabi, this experience, and the exemplar navigation of the pandemic has put the emirate in an enviable position wherein, in the context of work, it is in the new normal.As a case in point, the Multiply Group's star has soared high in the past year. The Abu Dhabi-based tech-focused holding company has a global presence across five industries; media and communications, utilities, ventures, wellness and beauty, and digital economy. Undaunted by the pandemic, Multiply Group was acquired by IHC, the biggest company on the ADX by market value, in 2020. Since then, it has been on an acquisitions spree, closing six investment transactions in 2021 alone. The company's portfolio of investments includes stakes in companies including Emirates Driving Company, Omorfia Group, Viola Communications, Firefly and Yieldmo. The high-flying trajectory culminated last year when the company listed on the Abu Dhabi stock exchange and raising close to $845 million.


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Samia Bouazza
Samia Bouazza
CEO & Managing Director
Multiply Group

Samia Bouazza is the CEO & Managing Director of Multiply Group, ensuring the group's strategic development, a growing investment portfolio of high-return businesses, and sustainable growth within the group's subsidiaries. Committed to maximizing shareholder returns, innovation, and acquisitions, her focus is on balancing investments in disruptive solutions with steady companies that generate recurring income. Previously, she founded Multiply Marketing Consultancy (MMC) and grew it, organically and inorganically, into one of the largest marketing companies in the Emirate. She also serves as a board member for several firms in Switzerland, New York, and Abu Dhabi and is passionate about growth, disruptive ideas, wellness, and women's empowerment.

Neslihan Aydagül
Interviewed by Neslihan Aydagül
Managing Director UAE
The Business Year

Neslihan Aydagul is the Managing Director for The Business Year in the UAE. Ms. Aydagul's experience in the research field pans to the early 2000s where she lead research projects in Qatar and Bahrain as well as opening her employer's offices in South East Asia, particularly in Malaysia and Brunei Darussalam. After successful launches, she switched her focus to the GCC, and has been based in the Gulf for the past 10 years, Saudi Arabia and the UAE particularly Abu Dhabi, during which time directed the production of 12 annual investment manuals and gained a wealth of knowledge and experience in the Gulf.

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